We Run In Mass.
We grew Nike’s running community and re-opened its flagship store around the Boston Marathon one year after the tragedy. With the authenticity of insider, runner and photographer, Guido Vitti, we created a run club from scratch, documented it and leveraged the collection of images and words to create retail signage, official Nike gear and a limited edition zine.View Project
ESPN Longhorn Network
All The Live Long Day
We built a relationship between fans and the Longhorn Network that matched their passion for University of Texas sports. By developing a brand campaign that literally positioned LHN as the beacon for Texas Sports, we brought Longhorn legends, spirit and fans together and evoked the passion and pride of burnt orange nation.View Project
Seventh Flag Coffee Co.
Our Country of Friends
We launched a new specialty coffee chain with all the local credibility and none of the pretension. First, we named it: Seventh Flag Coffee Co., after the six flags flown over Texas, claiming this as the seventh. Then we did everything from logo and identity to retail and events.View Project