AHA

AHA THUMBNAIL
Case Study

Can I Get An AHA?

Case Study
  • Seek
    How does a late-to-the-party sparkling water crack into the category and culture?
  • Reveal
    Use the name to show how AHA is reaction-worthy for its drinkers instead of a revelation for its developers.
  • Believe
    Can I Get An AHA?, a re-launch of the brand with a new language and unique pairing of our own (Lauren and Colton) that encourages people to see what all the fuss is about and get in on the fun.
AHA PREACHER 2
AHA PREACHER 3
AHA PREACHER 6
AHA PREACHER 8
AHA PREACHER 9
AHA PREACHER 10
AHA PREACHER 11
AHA PREACHER 12
AHA PREACHER 13
AHA PREACHER 14
AHA PREACHER 16
AHA PREACHER 17
AHA PREACHER 18
AHA PREACHER 19
AHA PREACHER 20
AHA PREACHER 21
AHA PREACHER 22
AHA PREACHER 23
AHA PREACHER 24
AHA PREACHER 25
Similar Case Studies