AHA

How does a late-to-the-party sparkling water crack into the category and culture?

Use the name to show how AHA is reaction-worthy for its drinkers instead of a revelation for its developers.

Can I Get An AHA?, a re-launch of the brand with a new language and unique pairing of our own (Lauren and Colton) that encourages people to see what all the fuss is about and get in on the fun.