High Noon
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SeekHow do we get people to trade up to our premium hard seltzer from easier, cheaper, more familiar options?
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RevealBuild equity in their icon as a positive outlook due to being prepared rather than a chill passenger.
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BelieveSun’s Up, a platform idea and perspective on how the brand and its audience see the world and toast the day that elevates it from YOLO without losing out on the fun.
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Sun's Up Everywhere
Focusing on specific locales and day-drinking occasions, we evolved the Sun’s Up campaign and brought the all-knowing voice of the brand out of the liquor store, and across the country.
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