High Noon

JKG20070
Case Study

Sun’s Up

Case Study
  • Seek
    How do we get people to trade up to our premium hard seltzer from easier, cheaper, more familiar options?
  • Reveal
    Build equity in their icon as a positive outlook due to being prepared rather than a chill passenger.
  • Believe
    Sun’s Up, a platform idea and perspective on how the brand and its audience see the world and toast the day that elevates it from YOLO without losing out on the fun.
HN PREACHER 5
HN PREACHER 6
HN PREACHER 7
HN PREACHER 8
HN PREACHER 9
HN PREACHER 10
HN PREACHER 11 1
HN PREACHER 12
HN PREACHER 14
HN PREACHER 13
HN PREACHER 15
HN PREACHER 16
HN PREACHER 17
HN PREACHER 18
HN PREACHER 19
HN PREACHER 20
HN PREACHER 21
HN PREACHER 22
HN PREACHER 24
HN PREACHER 25
HN PREACHER 26
HN PREACHER 27
HN PREACHER 28
HN PREACHER 29
High noon social posts 001
HN PREACHER 31
HN PREACHER 32
High noon truck 001
HN PREACHER 35
HN PREACHER 37
HN PREACHER 38
HN PREACHER 39
Similar Case Studies