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High Noon

HIGH NOON SUNS UP BRAND PLATFORM HEADER
Case Study

Sun’s Up

Case Study
  • Seek
    How does a premium hard seltzer get people to trade up from malt-based options that are cheaper and more accessible?
  • Reveal
    Ditch the category’s focus on night life and elevate the day as the time to savor—building equity in the brand’s icon, the sun.
  • Believe
    “Sun’s Up,” a brand platform that serves as toast to the day and a call to live like the sun is always out. 
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