Since 2014, we’ve been spreading the good word on behalf of companies and people we believe in. We do it with conviction, craft and plenty of soul. Now after a decade, we’re bringing our creativity, our positivity, and our spirit somewhere new. Introducing Preacher's first ever mission.
What is a mission? It is a calling to spread the good word in, and from, a new place.
It’s time we double down on the bet we’ve taken on ourselves and get out there to share our calling with the world. It is not about expansion; instead, it’s an exchange. An experiment. An adventure. So many places inspire us, so where should we go to spread the good word?
Amsterdam, the Austin of Europe. We chose it for its shared values, unique collection of people, and untapped potential. It’s brimming with both creative talent and business. Intimate and International. Open-minded and action-oriented. It’s off-center and completely central. And having a direct flight there is a nice little bonus too.
We aren’t just going there to plant the Preacher flag. We’re going to expand our footprint, our perspective, and our impact. We’ll create a cultural connection between our two cities. Use our skills and connections to bring the creative and business worlds together. We’ll break bread, break conventions, and break open a bottle of Mezcal or two. Make things happen.
We’ve got some exciting things cooking already, but we aren’t getting ahead of ourselves either. We know we have as much to learn as we have to give. So our first Mission is to show up with open minds, follow our hearts, and make more room for soul. The rest will take care of itself.
