Vital Farms

Bullsh*t-Free Eggs, a campaign built to entertain and educate – calling out misleading claims and showing the pasture-raised difference.

We launched the latest and greatest proof of Bullsh*t-Free transparency – a new product feature that lets you track your eggs back to the farms they came from.

We doubled down on the brand’s ethical approach to eggs while introducing people to butter, ghee, and egg bites with honesty and personality.

We built the first ever hen-operated camera so the hens of Vital Farms could show you a Bullsh*t-Free birds-eye-view of life on the pasture.

Five years after introducing the world to “Bullsh*t-Free - Pasture-Raised” eggs, other food companies were continuing their unethical practices. Vital Farms had no choice but to call bullsh*t on the mistreatment and misleading tactics, while showing people to brighter pastures.