SeekHow do we grow a customer base without alienating its current hardcore fans?
RevealWell-meaning egg-lovers had been duped by an empty phrase: “cage-free.”
BelieveBullsh*t-Free Eggs, a campaign built to entertain and educate – calling out misleading claims and showing the pasture-raised difference.
Bullsh*t-Free Eggs, a campaign built to entertain and educate – calling out misleading claims and showing the pasture-raised difference.
We launched the latest and greatest proof of Bullsh*t-Free transparency – a new product feature that lets you track your eggs back to the farms they came from.
Going Beyond Eggs
We doubled down on the brand’s ethical approach to eggs while introducing people to butter, ghee, and egg bites with honesty and personality.
HENS BEHIND THE LENS
We built the first ever hen-operated camera so the hens of Vital Farms could show you a Bullsh*t-Free birds-eye-view of life on the pasture.
KEEPING IT BULLSH*T FREE
Five years after introducing the world to “Bullsh*t-Free - Pasture-Raised” eggs, other food companies were continuing their unethical practices. Vital Farms had no choice but to call bullsh*t on the mistreatment and misleading tactics, while showing people to brighter pastures.