Vital Farms

VITAL FARMS HEADER
Case Study

Bullsh*t Free Eggs

Case Study
  • Seek
    How do we grow a customer base without alienating its current hardcore fans?
  • Reveal
    Well-meaning egg-lovers had been duped by an empty phrase: “cage-free.”
  • Believe
    Bullsh*t-Free Eggs, a campaign built to entertain and educate – calling out misleading claims and showing the pasture-raised difference.
Pasted image
Pasted image 2
Pasted image 3
Pasted image 4
Pasted image 5
Pasted image 6
Pasted image 7
01

Ruffled Feathers

Bullsh*t-Free Eggs, a campaign built to entertain and educate – calling out misleading claims and showing the pasture-raised difference.
01
PREACHER VITAL FARMS RUFFLED FEATHERS 14
PREACHER VITAL FARMS RUFFLED FEATHERS 6
PREACHER VITAL FARMS RUFFLED FEATHERS 10
PREACHER VITAL FARMS RUFFLED FEATHERS 19 NEW
PREACHER VITAL FARMS RUFFLED FEATHERS 17
PREACHER VITAL FARMS RUFFLED FEATHERS 8
PREACHER VITAL FARMS RUFFLED FEATHERS 21
PREACHER VITAL FARMS RUFFLED FEATHERS 15
PREACHER VITAL FARMS RUFFLED FEATHERS 9
PREACHER VITAL FARMS RUFFLED FEATHERS 12
PREACHER VITAL FARMS RUFFLED FEATHERS 22
PREACHER VITAL FARMS RUFFLED FEATHERS 11
02

Introducing Traceability

We launched the latest and greatest proof of Bullsh*t-Free transparency – a new product feature that lets you track your eggs back to the farms they came from.
02
VF TRACEABILITY PREACHER CO 008
VF TRACEABILITY PREACHER CO 009
VF TRACEABILITY PREACHER CO 014
VF TRACEABILITY PREACHER CO 015
VF TRACEABILITY PREACHER CO 012
VF TRACEABILITY PREACHER CO 017
VF TRACEABILITY PREACHER CO 020
VF TRACEABILITY PREACHER CO 022
03

Going Beyond Eggs

We doubled down on the brand’s ethical approach to eggs while introducing people to butter, ghee, and egg bites with honesty and personality.
03