The Container Store
![CONTAINER STORE THUMBNAIL](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1010_crop_center-center_82_line/CONTAINER_STORE_THUMBNAIL.jpg)
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SeekHow do we bring relevance and approachability to the original leader in organization and storage?
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RevealIt's not about storage; it's about space.
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BelieveWhere Space Comes From, a new positioning built on the most motivating benefit and a big idea that reframed what the 40-year-old company sells.
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![PREACHER CONTAINER STORE 7](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1106_crop_center-center_82_line/PREACHER-CONTAINER-STORE-7.jpg)
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![PREACHER CONTAINER STORE 10](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1012_crop_center-center_82_line/PREACHER-CONTAINER-STORE-10.jpg)
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![PREACHER CONTAINER STORE 19](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1012_crop_center-center_82_line/PREACHER-CONTAINER-STORE-19.jpg)
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Launching Custom Closets
Building on the power of accomplishing specific projects, we drove interest and urgency to their The Container Store's new Custom Closet collection with a “space invasion.”
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![TCS CLOSETS 2](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1175_crop_center-center_82_line/TCS-CLOSETS-2.jpg)
![TCS CLOSETS 4](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1012_crop_center-center_82_line/TCS-CLOSETS-4.jpg)
![TCS CLOSETS 5](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1011_crop_center-center_82_line/TCS-CLOSETS-5.jpg)
![6 TCS GIF New World](https://preacher.co/assets/uploads/images/Work/The-Container-Store/6-TCS_GIF_NewWorld.gif)
![TCS CLOSETS 7](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1012_crop_center-center_82_line/TCS-CLOSETS-7.jpg)
![TCS CLOSETS 8](https://preacher.co/assets/uploads/images/Work/The-Container-Store/_1800x1012_crop_center-center_82_line/TCS-CLOSETS-8.jpg)
![11 TCS GIF Wonders](https://preacher.co/assets/uploads/images/Work/The-Container-Store/11-TCS_GIF_Wonders.gif)