Chad Rea
My artwork expresses the messy, ironic beauty of human experience. It combines social
commentary with personal truths, inviting viewers into a space of presence and
perspective that transcends right and wrong, emphasizing our similarities rather than
our differences.
My early fascination with advertising led me to excel as an agency copywriter where I
learned to influence large groups of people through entertainment and persuasion.
In 2017, I turned my gift of capturing the zeitgeist through pop culture and persuasion to
activism as I began experimenting with more subversive ways to inspire positive
change.
Using the same process to create ads, I started to imagine humanity as my client,
culture-jamming collective truths into dynamic campaign-like collections that turn
advertising techniques on their head to “sell” deeper human truths.
By juxtaposing vibrant, iconic imagery with cultural insights, I address the inequities of
our world and encourage introspection, healing, and action. My works draw from pop,
street, folk, and punk aesthetics, transforming the world's pain and trauma into
expressions of joy, connection, and hope.
Guided by my own healing journey, I hope my art inspires others to embrace their
imperfect truths, realizing that everything advertising tries to sell is already present
within themselves.