Case Study

Fear Less

Case Study
  • Seek
    How does an awarding winning DIY home security company steal market share from the old guard category behemoths?
  • Reveal
    Remind people that in a world full of fear, their homes should feel like anything but.
  • Believe
    Fear Less, an aspirational end state and high intensity spot that debuted in the Super Bowl and showed homeowners how good it feels to take home security into their own hands.
Preacher Simpli Safe 3
Preacher Simpli Safe 4
Preacher Simpli Safe 5
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