StreetEasy

Doorman crop
Case Study

It's Okay To Look

Case Study
  • Seek
    How do we expand the way people see and use NYC's preeminent real-estate site?
  • Reveal
    New Yorkers don’t just have different needs (search utility); they have different dreams.
  • Believe
    It’s Okay To Look, a campaign that re-romanticizes the idea of living in the city and encourages them to pursue their greatest home fantasies.
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