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Shinola

SHINOLA BRAND BOOK 08
Case Study

Struck By Lightning

Case Study
  • Seek
    How does a beloved brand find new energy so people don’t just buy in, they actually buy?
  • Reveal
    They need to be charged up beyond Detroit to community-building on a greater scale.
  • Believe
    How To Get Struck By Lightning, a brand book that linked the brand’s origin story to its products to its future through its icon, the sideways bolt.
SHINOLA BRAND BOOK 01
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SHINOLA BRAND BOOK 04
SHINOLA BRAND BOOK 05
SHINOLA BRAND BOOK 06
SHINOLA BRAND BOOK 07
SHINOLA BRAND BOOK 08
SHINOLA BRAND BOOK 09
SHINOLA BRAND BOOK 10
SHINOLA BRAND BOOK 11
SHINOLA BRAND BOOK 12
SHINOLA BRAND BOOK 13
SHINOLA BRAND BOOK 14
SHINOLA BRAND BOOK 15
SHINOLA BRAND BOOK 17
SHINOLA BRAND BOOK 18
SHINOLA BRAND BOOK 20
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Bringing Purpose to Product Marketing

We launched Shinola’s latest in its “Great American Timepiece Series” with a campaign that celebrated not only Lady Liberty herself, but also several newly naturalized Great Americans.
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