Shinola

SHINOLA BRAND BOOK 08
Case Study

Struck By Lightning

Case Study
  • Seek
    How does a beloved brand find new energy so people don’t just buy in, they actually buy?
  • Reveal
    They need to be charged up beyond Detroit to community-building on a greater scale.
  • Believe
    How To Get Struck By Lightning, a brand book that linked the brand’s origin story to its products to its future through its icon, the sideways bolt.
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SHINOLA BRAND BOOK 08
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Bringing Purpose to Product Marketing

We launched Shinola’s latest in its “Great American Timepiece Series” with a campaign that celebrated not only Lady Liberty herself, but also several newly naturalized Great Americans.
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