Kilbeggan
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SeekHow do we reinvigorate the pride and new single grain whiskey of the oldest licensed distillery in Ireland?
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RevealThe town, the distillery, the product, and its drinkers are bound by resilience.
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BelieveWe Are Kilbeggan, a rallying cry to re-energize those producing the whiskey and introduce a new generation to its true story, including a custom zine with Wildsam.
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The Kilbeggan March
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SeekHow do we help a small Irish Whiskey still make the most of a mid-pandemic St. Patrick’s Day
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RevealUse the problem as an opportunity to change the way the holiday is celebrated altogether.
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BelieveThe Kilbeggan March made the best of a bad situation by turning the typically IRL holiday into a virtual holi-month.
