Kilbeggan

How do we reinvigorate the pride and new single grain whiskey of the oldest licensed distillery in Ireland?

The town, the distillery, the product, and its drinkers are bound by resilience.

We Are Kilbeggan, a rallying cry to re-energize those producing the whiskey and introduce a new generation to its true story, including a custom zine with Wildsam.

How do we help a small Irish Whiskey still make the most of a mid-pandemic St. Patrick’s Day

Use the problem as an opportunity to change the way the holiday is celebrated altogether.

The Kilbeggan March made the best of a bad situation by turning the typically IRL holiday into a virtual holi-month.