Knob Creek

KC CREEKRUNSFULL 12
Case Study

This Creek Runs Full

Case Study
  • Seek
    How can the original small batch bourbon reclaim relevance in the category it helped create?
  • Reveal
    Be less big and bold; instead, champion the facets of a full life.
  • Believe
    This Creek Runs Full, a new brand platform for Knob Creek to connect the story of its full-flavored whiskey with the beliefs of those who drink it.
KC CREEKRUNSFULL 1
KC CREEKRUNSFULL 2
KC CREEKRUNSFULL 3
KC CREEKRUNSFULL 4
KC CREEKRUNSFULL 5
KC CREEKRUNSFULL 6
KC CREEKRUNSFULL 7
KC CREEKRUNSFULL 8
KC CREEKRUNSFULL 9
KC CREEKRUNSFULL 10
Preacher Knob Creek 11
Preacher Knob Creek 13
KC CREEKRUNSFULL 15
Preacher Knob Creek 16
KC CREEKRUNSFULL 17
KC CREEKRUNSFULL 18
KC CREEKRUNSFULL 19
Preacher Knob Creek 20
KC CREEKRUNSFULL 21
Preacher Knob Creek 22
Preacher Knob Creek 23
Preacher Knob Creek 24
KC CREEKRUNSFULL 25
Preacher Knob Creek 27
Preacher Knob Creek 28
KC CREEKRUNSFULL 29
KC CREEKRUNSFULL 30
Preacher Knob Creek 34
KC CREEKRUNSFULL 36
KC CREEKRUNSFULL 37
01

Creating Whiskey & Eggs

We brought the brand’s ethos to life for fans at major food and music festivals throughout the country where they got a first-hand taste into the full story and full flavor behind every bottle of Knob Creek.
01
Preacher Knob Creek Whiskey And Eggs 1
Preacher Knob Creek Whiskey And Eggs 2
Preacher Knob Creek Whiskey And Eggs 3
Preacher Knob Creek Whiskey And Eggs 4
Preacher Knob Creek Whiskey And Eggs 5
Preacher Knob Creek Whiskey And Eggs 6
Preacher Knob Creek Whiskey And Eggs 7
Preacher Knob Creek Whiskey And Eggs 8
Preacher Knob Creek Whiskey And Eggs 9
Preacher Knob Creek Whiskey And Eggs 10
Preacher Knob Creek Whiskey And Eggs 11
Preacher Knob Creek Whiskey And Eggs 12
Preacher Knob Creek Whiskey And Eggs 13
Preacher Knob Creek Whiskey And Eggs 14
Preacher Knob Creek Whiskey And Eggs 15
Preacher Knob Creek Whiskey And Eggs 19 b
Preacher Knob Creek Whiskey And Eggs 16
Preacher Knob Creek Whiskey And Eggs 17
Preacher Knob Creek Whiskey And Eggs 18
Preacher Knob Creek Whiskey And Eggs 19
Preacher Knob Creek Whiskey And Eggs 22
Preacher Knob Creek Whiskey And Eggs 21
Preacher Knob Creek Whiskey And Eggs 23
Preacher Knob Creek Whiskey And Eggs 24
Preacher Knob Creek Whiskey And Eggs 25
Preacher Knob Creek Whiskey And Eggs 26
02

Unveiling The Smokehouse

We served up handmade smoked cocktails along with chef-inspired culinary pairings as part of a series of educational pop-up series for whiskey fans to better understand the painstaking process of Knob Creek’s pre-prohibition style whiskies.
02
PREACHER KNOB CREEK THE SMOKEHOUSE 1
PREACHER KNOB CREEK THE SMOKEHOUSE 2
PREACHER KNOB CREEK THE SMOKEHOUSE 3
PREACHER KNOB CREEK THE SMOKEHOUSE 4
PREACHER KNOB CREEK THE SMOKEHOUSE 5
PREACHER KNOB CREEK THE SMOKEHOUSE 6
PREACHER KNOB CREEK THE SMOKEHOUSE 7
PREACHER KNOB CREEK THE SMOKEHOUSE 8
PREACHER KNOB CREEK THE SMOKEHOUSE 9
PREACHER KNOB CREEK THE SMOKEHOUSE 10
PREACHER KNOB CREEK THE SMOKEHOUSE 11
PREACHER KNOB CREEK THE SMOKEHOUSE 12
PREACHER KNOB CREEK THE SMOKEHOUSE 13
PREACHER KNOB CREEK THE SMOKEHOUSE 14
PREACHER KNOB CREEK THE SMOKEHOUSE 15
PREACHER KNOB CREEK THE SMOKEHOUSE 16
PREACHER KNOB CREEK THE SMOKEHOUSE 17
PREACHER KNOB CREEK THE SMOKEHOUSE 18
PREACHER KNOB CREEK THE SMOKEHOUSE 19
PREACHER KNOB CREEK THE SMOKEHOUSE 20
PREACHER KNOB CREEK THE SMOKEHOUSE 21
PREACHER KNOB CREEK THE SMOKEHOUSE 22
PREACHER KNOB CREEK THE SMOKEHOUSE 23
PREACHER KNOB CREEK THE SMOKEHOUSE 24
PREACHER KNOB CREEK THE SMOKEHOUSE 30
PREACHER KNOB CREEK THE SMOKEHOUSE 29
PREACHER KNOB CREEK THE SMOKEHOUSE 28
PREACHER KNOB CREEK THE SMOKEHOUSE 27
PREACHER KNOB CREEK THE SMOKEHOUSE 26
PREACHER KNOB CREEK THE SMOKEHOUSE 25
03

Serving Luck Reunion

We sent some of our own flavor of Kentucky down to the annual Luck Reunion held at Willie Nelson’s Ranch in Texas where handcrafted Knob Creek cocktails topped off with smoked garnishes welcomed whiskey lovers into a full sensory experience.
03
PREACHER KNOB CREEK LUCK REUNION 8
PREACHER KNOB CREEK LUCK REUNION 5
PREACHER KNOB CREEK LUCK REUNION 9
PREACHER KNOB CREEK LUCK REUNION 2
PREACHER KNOB CREEK LUCK REUNION 7
PREACHER KNOB CREEK LUCK REUNION 13
PREACHER KNOB CREEK LUCK REUNION 4
PREACHER KNOB CREEK LUCK REUNION 12
PREACHER KNOB CREEK LUCK REUNION 6
PREACHER KNOB CREEK LUCK REUNION 1
PREACHER KNOB CREEK LUCK REUNION 10
PREACHER KNOB CREEK LUCK REUNION 3
PREACHER KNOB CREEK LUCK REUNION 11
PREACHER KNOB CREEK LUCK REUNION 14
PREACHER KNOB CREEK LUCK REUNION 15
PREACHER KNOB CREEK LUCK REUNION 16
PREACHER KNOB CREEK LUCK REUNION 17
PREACHER KNOB CREEK LUCK REUNION 18
04

Bringing Back The Age Statement

Based on the strategy of never taking shortcuts, the brand made the call to age every bottle of Knob Creek for at least 9 years – which meant that we could double down on what it means to earn it in whiskey, and in life.
04
Similar Case Studies