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Case Study

We Run In Mass.

Case Study
  • Seek
    How does Nike show up around the Boston Marathon the year after its heartbreaking tragedy?
  • Reveal
    Leave the national celebrity behind and pull out the local authenticity with renowned Boston photographer and runner, Guido Vitti.
  • Believe
    We Run In Mass., a unifying message for all runners presented at the re-opening of its flagship store, on official gear, and in a limited edition zine.
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