ESPN X EURO 2020
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SeekHow do we sustain anticipation for an iconic tournament that's been postponed for a year?
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RevealEmbrace the "extra time" and communicate the high stakes authentically to fans.
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BelieveEuro > Everything, a campaign that kicked off in the wake of Euro 2020's long delay to maintain relevance through final qualifiers and stand out in 2021's packed summer of sports.
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Embracing Extra Time
When this iconic tournament was postponed a year due to the pandemic, we quickly pivoted to launch Extra Time – a campaign meant to turn disappointment into an anticipation-generator for soccer fans.
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Creating Chances
To promote the play-in games for four teams’ final opportunity to qualify for a spot in the Euro, we developed Chances Are Created – a spot that once again took to soccer parlance to communicate the high stakes.
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