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ESPN ACC Network

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Case Study

We Do This

Case Study
  • Seek
    How do we rally an entire conference and its fans through the launch of a new college sports TV network?
  • Reveal
    With 15 very different universities spanning 1500 miles, ACCN’s unity comes from the power of its diversity.
  • Believe
    We Do This, a campaign and a call-to-arms for ACC fans everywhere to revel in the range of schools, sports and identities that make this conference network so special.
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Unleashing the Identity

We developed a full brand identity system for the new network, taking inspiration from the massive mosaic of traditions, identities and personalities of each of the ACC’s fifteen fan bases and universities.
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02

Building the Showcase

We built an interactive, fully customizable experience for fans to show-off their individual personalities and school pride during the annual ACC basketball tournament in Greensboro, North Carolina.
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