SEEK
How do we announce the newest seltzer in our portfolio while maintaining overall brand love?
REVEAL
The hard tea category is steeped in competition. Day drinkers need to be saved from the sugar-filled, malt-based, basic brews littering store shelves.
BELIEVE
Host a Boston Tea Party, this time featuring our new Vodka Iced Tea Hard Seltzer. A spin on a 250-year-old event that now gives Bostonians 342 cases of High Noon Hard Iced Tea, boldly defending hard iced tea against the category’s biggest threats—sugar, malt, and fake ingredients—all while allowing them to celebrate like the sun’s always out.
