ESPN

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Case Study

WATCH LIVE. FEEL ALIVE.

Case Study
  • Seek
    ESPN wanted to showcase that, across the board, they are THE home for live sports.
  • Reveal
    You can’t live without live sports. There’s a physical response to experiencing sports in the moment—the human heart rate rises 75% while watching live.
  • BELIEVE
    The "Watch Live. Feel Alive" campaign highlights the visceral excitement of watching live that keeps sports fans hooked.
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