Cuvée

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Case Study

It’s 5AM Somewhere

Case Study

Seek

How do we reimagine the packaging of a beloved Austin coffee company’s nitro cold brew and bagged coffee beans?
Reveal

Craft can be uncomplicated and approachable, yet still elevated and entertaining.
Believe

It’s 5AM Somewhere, a rallying thought and reminder to take our coffee-loving audience into account with a simplicity of design from colorway system to naming conventions across cans and bags.

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AFIA CASE STUDY 060421 005

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