Afia

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Case Study

Mediterranean More Often

Case Study
  • Seek
    How do we bring a local favorite in the frozen food aisle to a national audience while honoring its rich heritage?
  • Reveal
    Move the idea of Mediterranean culture and cuisine from an infrequent novelty to something incorporated into their lives.
  • Believe
    Mediterranean More Often, a fresh visual identity, full packaging redesign, host of new merch, and platform idea that made Afia and a passport to cuisine and community.
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AFIA PATTERNS TEXTURE copy
Afia bag
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