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Awkward Essentials

AE HEADER
Case Study

Embrace The Awkward

Case Study
  • Seek
    How do we build a brand for a new kind of no-BS hygiene company?
  • Reveal
    Face the taboo problems head-on to show how Awkward Essentials products deal with them directly.
  • Believe
    Embrace The Awkward, a new brand identity that confronts intimate issues in order to solve them and a new name for its flagship product – Dripstick.
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