Venmo is the app that connects friends and money. It takes the pain of payment and replaces it with pleasure by delivering a simple, fun and social everyday experience. Beyond just making it easier to split things, we noticed that Venmo changes the way people interact when it comes to paying each other back. "Pony Up" is the rallying cry that speaks to payment moments with personality. From TV on networks like Adult Swim, MTV and FXX to out of home and local activations in key markets to social and influencers, this campaign is bringing new relevance and momentum to the brand.