SeekHow can we use a new, small product feature to make a massive brand statement?
RevealPhoto verification is more than a helpful utility; it’s a signal of how hardcore we are about accountability.
BelieveThe Great Catch, an unmissable experiential launch of Bumble Photo Verification tech during NYC’s fashion week that takes catfish out of the dating pool and puts them on the menu to show that safety can still have personality.
After working to take creeps out of dating, we created the campaign to do the same in the business world with the launch of a global campaign for BumbleBizz called Now We’re in Business.
Bringing It All Together
On the heels of introducing BumbleBizz and BumbleBFF, we brought dating, work, and friendship together through a singular point of view and SXSW experience of Empowering Connections.