Tommy John - No Adjustment Needed

Brand Campaign / E-Commerce / Strategy

Tommy John exists not just as a premium apparel company, but also has an innovative solution with a single-minded mission: to put an end to men's discomfort. The problems sometimes go unnoticed, yet often they're seen but ignored. In order to put a stop to the male adjustment epidemic, we helped Tommy John launch their refreshed brand on all fronts - including their website, social, e-mail, digital display, radio and broadcast. Our first campaign addressed the epidemic directly: "When you're uncomfortable, we're all uncomfortable." It struck a chord beyond views and a had a big impact on the business.

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