The Container Store - Where Space Comes From

Brand Campaign / Design / Digital / In-Store / OOH / Print / Strategy / TV

The country’s original storage and organization retailer, The Container Store, is committed to helping customers accomplish projects that make the most out of their homes. As the company celebrated its 40th anniversary, it selected Preacher to develop a new brand campaign rooted in that philosophy. Our idea, "Where Space Comes From," taps into the universal struggle of mankind to understand our space. From kitchens, to garages, to closets, maximizing our space can feel insurmountable without the right support. We captured these practical challenges as the deep quandaries they can often feel like in our lives. Framing everyday situations in the grandeur of the cosmos, the new holistic campaign tackles questions that always lead to the same answer: The Container Store.

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