Preacher was given a dream chance to collaborate on a conceptual album project with beloved Texas musician Robert Ellis and photographer Alexandra Valenti. The assignment was to bring the "Texas Piano Man" to life. Robert had an idea for a character that was the ultimate piano showman, with nods to Liberace and Elton John, but also channeling the spirit of Texas honky tonk. He wanted the images, album design, typography and all of the campaign elements to bring some of that larger-than-life flair and grandiosity that those legends and Texans share in common. The personality and attention to detail Robert embraced in the photo shoot and the first music video are now a part of every live show and appearance, and his character, songs, and world has taken on a life of their own. The music press and fans alike are completely taken with the Texas Piano Man and the rollicking good time that follows wherever he goes.