Wrangler
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SEEKHow do you show up as the title sponsor of the NFR Championship in Las Vegas—the super bowl of Rodeo—during a time when everybody wants to claim cowboy?
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REVEALReinforce Wrangler’s dominance as the #1 Western brand by reminding the people who attend the NFR, the real deal kinda people, that Wrangler is worn by rodeo champions.
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BELIEVEAn out-of-home takeover that shouts from the rooftops that Wrangler is the only choice for real cowboys and cowgirls. Wrangler, or Lose.
