Free Rein
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SEEKHow do we develop a new coffee brand to stand out both because of, and beyond, its celebrity founder?
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REVEALRally early risers and dream chasers around the untamed spirit of the American West.
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BELIEVEA brand built from the ground up—naming, visual identity, packaging design, and a line of merchandise and apparel—all under the campaign platform Get Up & Get After It.
