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The Venetian Resort Las Vegas

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Case Study

Brand Identity

Case Study
  • SEEK
    How do we transform a once iconic Las Vegas Resort, known for its Italian replicas, into a preeminent Vegas destination?
  • REVEAL
    Move beyond exporting the Italian aesthetic, to celebrate the moment where the thrill of Vegas and the warmth of Venice meet. 
  • BELIEVE
    Welcome to our Italian Dreamscape—inviting guests to do a double take and get swept up in a world only The Venetian Resort could create. 
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