StreetEasy

Doorman crop

Case Study

IT'S OKAY TO LOOK

Case Study

Seek

How do we expand the way people see and use NYC's preeminent real-estate site?
Reveal

New Yorkers don’t just have different needs (search utility); they have different dreams.
Believe

It’s Okay To Look, a campaign that re-romanticizes the idea of living in the city and encourages them to pursue their greatest home fantasies.

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THE DREAM IS DIFFERENT HERE