MTV

MTV Invisible Banners Preacher 5 darkened
Case Study

Invisible Banners

Case Study
  • Seek
    How do we bring attention to rape culture using MTV’s own media channels?
  • Reveal
    Highlight the invisibility that the topic shares with banner ads.
  • Believe
    Invisibile Banners, a PSA and PR stunt, crafted as a series of digital banners that highlight how sexual assault is similar ignored, mistreated, and misunderstood.
MTV Invisible Banners Preacher 1
MTV Invisible Banners Preacher 2
MTV Invisible Banners Preacher 3
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MTV Invisible Banners Preacher 5
MTV Invisible Banners Preacher 6
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