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Case Study

Goldens in Golden

Case Study

SEEK

How does a rental car company turn its golden retriever brand ambassadors, the Gold Squad, into timeless symbols for travel stress relief?
REVEAL

Celebrate the good they stand for as the title sponsor at the world’s biggest golden retriever gathering
BELIEVE

Golden Pup Cup Café, an activation featuring pup-friendly treats and golden lattes, reminding travelers of the golden, stress-free feeling they’ll get when they choose Hertz.

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