Tyler's - Dam That Cancer

Design / Identity / Merchandise

Tyler's Dam That Cancer is the premier fundraising event for The Flatwater Foundation, a non-profit that provides access to mental health services for those in need affected by cancer. For the past ten years, hundreds of paddlers have signed up to make the 21-mile trek from dam-to-dam through Lady Bird Lake in Austin Texas. To help breathe life into the tenth anniversary, Preacher worked with our friends at the foundation to create an irreverent yet thoughtful tone and flexible visual identity system that mobilized paddlers, donors and event attendees to raise over $1,000,000 for the cause.

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