MTV - Invisible Banners

Design / Digital / Strategy

MTV came to Preacher for the latest expansion of "Look Different," its multi-year, Emmy Award-winning anti-bias campaign. The brief was to bring attention to rape culture. Our idea: "Invisible Banners." The not-so-secret truth is no one looks at banners. And that's what makes them perfectly suited for a PSA about rape culture. We hijacked this often ignored media by creating a series of digital banner ads, which ran on MTV, Perez Hilton, Bustle and other popular sites, to highlight how sexual assault is similarly ignored, mistreated and misunderstood.

MTV_Invisible_Banners_Preacher_1 MTV_Invisible_Banners_Preacher_2 MTV_Invisible_Banners_Preacher_3 MTV_Invisible_Banners_Preacher_4 MTV_Invisible_Banners_Preacher_5 MTV_Invisible_Banners_Preacher_6

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