Kasita is positioned to change the future of urban housing with its beautifully designed, innovative, and transportable microhomes. Before their public launch at SXSW 2017, Kasita approached Preacher to help reimagine their visual identity, voice, and website. Developer and real estate brands are famously cold and hard to relate to, so we sought to breathe life and color into the Kasita brand, inspired by the natural world’s reflections on the houses. We then helped create an inviting, immersive physical activation during the festival to create big excitement about smaller, lighter living.
