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Case Study

Snooze Bars

Case Study
  • Seek
    How does a DTC darling mattress company develop a trial experience when they’ve bashed the traditional model?
  • Reveal
    Be the opposite of a roll-on-roll-off showroom and immerse people in the delight of slumber.
  • Believe
    The Snooze Bar, a multi-city pop-up experience that let people book naps and drop by for custom pillowcases, slippers, waffles, and cocktails between the AM coffee bar and PM cocktail lounge.
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PILLOW
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