Golfsmith - Anything for Golf

Brand Campaign / Digital / Print / Strategy / TV

Golfsmith and Golf Town are the leading golf retailers in North America. They came to Preacher looking to build their customer base beyond the hardcore player and drive traffic with key equipment, gear, advice and offers. In a sea of advertising showing pros, high performance and perfect shots, we created an inclusive campaign that highlights golfers' real imperfections and golf's addictive frustrations. Launching at the unofficial start of the season right after the Masters, on TV (including French versions for Canada) and in digital and print, it positioned the brand as the go-to destination for golfers at every level.

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