Casper - The Snooze Bar

Design / Experiential / Strategy

This innovative sleep company called on Preacher to help introduce new markets to the brand and gain trial for its one-of-a-kind mattresses. We helped them avoid the traditional showroom antics that they’ve challenged since day one by creating The Snooze Bar. In this AM coffee bar / PM cocktail lounge, people could book naps or drop by for screenprinted pillowcases, slippers, waffles and signature drinks. This immersive pop-up experience traveled from D.C. to Austin to San Francisco, presenting Casper as modern, thoughtful and desirable.

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