Wealthsimple

How might a wealth management company spark a fresh conversation about money that puts it back in the cultural zeitgeist?

By waking Modern Investors up to the reality that if their money isn’t in the right place, it isn’t working as hard as it could be.

A Short Day at Work, a campaign under the new brand platform "Your Money Should Work Harder than You Do," that asks people to stop putting up with money that’s as lazy as Martin Short.