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Case Study

NFL PLAYOFFS

Case Study
  • SEEK
    How does a daily fantasy sports app debut Team Picks during the noisiest advertising moment in sports — the NFL Playoffs?
  • REVEAL
    Call out the chaotic category clichés and let fans in on the joke.
  • BELIEVE
    It’s Good to Be Right enters the NFL post-season with self-aware spots that parody sports betting ads — introducing Team Picks as a simpler way to call the game your way.
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