Foot Locker

How can a global retailer win back-to-school with a worldwide audience?

Emphasize the “back” in back-to-school to avoid the school and market differences - rallying around how a fresh start is the perfect time to get fresh sneakers.

“It’s Sneaker Season,” a campaign inviting everyone to visit Foot Locker and revel in the abundance of new, exclusive, and freshly-picked kicks.