WeTransfer - Doubt. Create. Repeat.

Brand Campaign / Digital / Film / Strategy

2020 has delivered no shortage of doubt. In fact, everyone is doubting everything. But instead of trying to reassure all the doubters out there, WeTransfer and Preacher took an unconventional approach and decided to challenge them. Because we've come to believe that doubt is actually what compels us to move forward and create bigger and better things. So to promote WeTransfer’s set of creative tools made for collecting, sketching, and presenting ideas, we created a series of films based around the notion that as long as there are achievements to question, there is still plenty of work to be done. The films encourage viewers to turn all their doubting into doing. And remind them that progress continues so long as we Doubt. Create. Repeat. The films first launched on Hulu and in social media, and were rounded out with a campaign that extended into digital and radio.

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