We Feed Raw - Identity

Identity / Naming / Packaging / Site Design / Strategy

Family-owned raw pet food brand ReelRaw, hailing from Portland, Maine, wanted to grow its brand and service to reach the growing masses of pet owners making the switch to raw food. As longstanding leaders in the raw movement, a rebrand and website relaunch would help them serve their pre-measured meals to many more pet families around the country. Taking their earnest expertise and family ethos to an otherwise cold category, Preacher renamed the company We Feed Raw. Our fully integrated rebrand helped bring this new identity, voice and story to life across every platform - from treat and meat packaging to shippers to their store front, the website.

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Past Work

Knob Creek

The original, Kentucky Straight Bourbon Whiskey that's distilled at 100 proof and known for its full flavor.