Lupulo - Identity

Identity / Merchandise

Michelin-starred chef and friend of Preacher, George Mendes, was about to open his highly-anticipated new restaurant in NYC. It was a very personal statement for him, and he entrusted us to develop the entire brand identity and key assets for Lupulo (which means hops in Portuguese). We created everything from the signage to menus, water bottles to business cards, and are especially fond of the fiery rooster logomark, affectionately nicknamed Rick.

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Our Work

Past Work

Bonobos

The next generation men's clothing company, founded in e-commerce and reinventing the retail store.