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Topo Chico

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Case Study

The Source of Legend

Case Study
  • SEEK
    How do we introduce a century-old mineral water to new consumers in a way that makes them feel like they’re discovering it for the first time?
  • REVEAL
    Bring to life the legends that highlight the mineral water's storied history.
  • BELIEVE
    “The Source of Legend” is an integrated campaign celebrating Topo Chico Mineral Water’s 130th Anniversary with stories rooted in fact and bubbling with lore.
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