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Case Study

The Wifi is Booming

Case Study
  • SEEK
    How do you sell a superior Wi-Fi product in a category that treats connection like a commodity?
  • REVEAL
    Elevate Wi-Fi from invisible utility to our most wanted resource.
  • BELIEVE
    The Wi-Fi Is Booming, a bilingual campaign set in Boomtown—a place where Xfinity’s premium WiFi flows in abundance, summoning the legends of booms past.
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