Bonobos - Wear No Doubts

Catalog / Design / Digital / Film / OOH / Strategy

Bonobos is a pioneer in e-commerce and has been helping men find their fit for years. We helped the brand find its voice. Standing out in the menswear category isn't easy, but that's what the company has been doing from day one with its products and business model. Preacher harnessed that difference into a new platform: "Wear No Doubts." For its first national advertising campaign, we worked with Chicago Bull and USA Olympics gold medalist, Jimmy Butler. He embodies the confidence, spirit, ambition and playfulness of both Bonobos and its customers. Our work reflects this while putting a twist on the traditional talent-focused story.

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The next generation men's clothing company, founded in e-commerce and reinventing the retail store.