Foot Locker

FL ANT 2024 030
Case Study

DUNKVERTISING

Case Study
  • SEEK
    How can Foot Locker partner with Anthony Edwards to elevate the release of the AE1's?
  • REVEAL
    Flip the focus of a dunk, from putting points on the board to putting sneakers in the spotlight.
  • BELIEVE
    "Dunkvertising," a campaign revealing the secret behind AE's signature move—he's just modeling his signature shoe.
FL ANT 2024 001
FL ANT 2024 002
FL ANT 2024 003
FL ANT 2024 004
FL ANT 2024 005
FL ANT 2024 006
FL ANT 2024 007
FL ANT 2024 008
FL ANT 2024 009
FL ANT 2024 010
FL ANT 2024 011
FL ANT 2024 012
FL ANT 2024 013
FL ANT 2024 014
FL ANT 2024 015
FL ANT 2024 016
FL ANT 2024 017
FL ANT 2024 018
Similar Case Studies