For more than 10 years, WeTransfer has helped 55 million people in 195 countries share ideas with their simple file transferring service. In 2018 WeTransfer expanded their creative suite of beautifully obvious tools, but with little awareness they exist. So, when WeTransfer approached Preacher to help launch their new presentation program, Paste, we knew it wouldn’t be enough to simply drop a demo video. We needed to educate and get people using Paste by showing how it frees you from fixating on frivolous things, like the right fonts, so you can focus on the thing that really matters—your idea. In our video campaign, “Behind Every Great Idea,” we use collage and mixed-media animation to contrast the chaos that goes on behind the scenes of the creative process with the seamless way that Paste automatically formats copy, imagery and branding into a polished presentation. Videos launched on Hulu, YouTube and in social media. We also extended the campaign into digital with custom display units designed in our bold and colorful look and feel.