Vital Farms - Traceability

Brand Campaign / Digital / Film / Social / Strategy

Vital Farms, the country’s leading Pasture-Raised egg company, continues to set the standard for ethical eggs. After helping establish the company as “Bullsh*t-Free,” Preacher set out to help them launch their latest and greatest proof of transparency—a product feature called Traceability. As their farmer Stuart will tell you, from the comfort of his own home, seeing the actual farm your eggs came from is as easy as entering the farm name from your carton at VitalFarms.com. With Traceability, customers are finally able to rest easy after seeing how the hens live and play out in the pasture. Together, we’re continuing to show how Vital Farms doesn’t just squawk the squawk, but they also walk the walk.

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