Vital Farms - Bullsh*t-Free Eggs

Brand Campaign / Film / Strategy

Since its founding in 2007, Vital Farms has led the charge for Pasture-Raised eggs and has become the largest supplier in the country. What’s most impressive is that it sustained this growth while remaining committed to ethically raised hens and family-operated farms. That’s a cause we can get behind, so we were thrilled when Vital Farms brought Preacher on to help them reach a new audience beyond their loyal core. We discovered that the majority of well-meaning egg-lovers were actually being duped by one empty phrase: “Cage-Free.” In order to get people to see our difference, we had to enlighten them to the fact that Cage-Free has been pulling the feathers over their eyes and Vital Farms offers a charming, honest, bullsh*t-free alternative.

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